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At The Cocktail Academy, we work directly with hospitality venues to design and implement drinks programs that are profitable, consistent, and deliver real value to both the business and the guest.

We build drinks systems that work in practice, not just on paper and train your team to execute them confidently and consistently.

What We Offer

Drinks Program Design

We collaborate with your leadership and bar team to create a drinks program that fits your venue's identity, service model, and goals. This includes:

  • A full cocktail and drinks list designed to suit your space, speed, and staff
  • Layered product offerings (including spirits, cocktails, low/no options, and classics)
  • Built-in structure for prep, presentation, batching (where relevant), and consistent execution
  • Documentation, spec sheets, and delivery standards that are easy to follow

Product Selection & Brand Support

We help you reduce costs and maximise profitability through careful selection and supplier negotiation:

  • Strategic product choices that balance quality, workflow, and cost
  • Assistance in negotiating brand support opportunities with drinks companies to reduce upfront spend
  • Advice on where to invest and where to streamline, no dusty bottles, no wasted shelf space

Costing & Profitability

Every drink is costed and tested to ensure profitability without compromising quality. We provide:

  • Full cost breakdowns of every drink
  • Recommended pricing models to protect your margins
  • Guidance on prep, batching, and stock management

Bar Setup & Equipment Guidance

We advise on smart barware and equipment that supports your workflow without unnecessary spend:

  • Efficient kit lists for consistent service
  • Practical advice on where to position tools, glassware, and fridges for optimal shift flow
  • Bar layout and workflow suggestions to increase speed and reduce friction

Staff Training: Practical & Theoretical

Staff training is the key to consistency and we deliver it in a way that lasts. Our sessions include:

  • In-person, hands-on cocktail training tailored to your menu
  • Theoretical foundations: methodology, balance, batching, and hospitality philosophy
  • The importance of consistency in the pursuit of excellence
  • How great drinks support great guest experience

Ongoing Support

We don't just drop a list and disappear. Our support continues post-training with:

  • Mystery shop reports
  • Service review check-ins
  • Staff Q&A sessions
  • System tweaks as your venue or team evolves

Why It Works

Our method isn't just about cocktails… it's about operational clarity, cultural consistency, and guest connection.

We help your venue:

Increase drink sales through thoughtful, guest-focused experiences

Reduce mistakes, waste, and inefficiencies

Improve shift flow and team confidence

Build a hospitality culture that's built to last

Built For:

Bars and restaurants looking to overhaul or elevate their drinks offering

Hotels that want a bar program to match their guest experience

Multi-site operators who need consistency across locations

Owners and managers who want a confident team that performs at pace

Adrian Fullan

Damian came in and completely transformed our drinks program and service standards. He systemised our bar operation, elevated staff performance, and helped us deliver true 360° hospitality — not just great drinks. Our cocktail sales have increased by over 200%, and we now have him working with us on our newest location. The results speak for themselves

Owner, The Leighinmohr House Hotel

Let's Talk

If you're ready to build a profitable, people-led drinks program that runs smoothly and delivers consistently — let's talk.

Book a Call to find out how The Cocktail Academy can support your venue.

Book Your Free 30-Minute Discovery Call